Movie promotion has just gotten to a whole new level. Starting today and running through July 9, General Motors is advertising a “Transform Your Ride” sale on select models. The sale is tied in with “The Transformers,” which opens July 3. Buyers can get 0% financing for 36 months — if they qualify — or $1,000 cash back. These deals are in addition to current offers which can be found on Cars.com’s Incentives page. 

As sales go, this isn’t even close to the huge discounts of summers past, but the TV commercials are promised to be high-definition with 5.1 surround sound and will include images of robots from the movie, many of which transform into GM vehicles. A list of eligible cars can be found below, but we’re more intrigued by the movie than this sale.

Eligible Vehicles

Chevrolet: 2006 and 2007 Cobalt, Monte Carlo, Impala, HHR, TrailBlazer, Tahoe, Suburban, Avalanche and 2007 900-series Silverado

Buick: 2006 and 2007 Lacrosse, Lucerne and Rainier

Pontiac: 2006 and 2007 G5, G6, Grand Prix and Torrent

GMC: Envoy, Yukon, Yukon Denali, Yukon XL, Yukon XL Denali and 2007 900-series Sierra  

(Source: http://blogs.cars.com/kickingtires/)