Chevrolet’s famous logo is said to be created by its co-founder Durant, after being inspired by the wallpaper patern of his Paris hotel room.

In the issue of the Chevrolet story first printed in 1961, it was stated that, “This was also the year (1913) that the famous Chevrolet trademark was first used on the cars. The distinctive trademark has appeared billions of times on products, advertisings and sales literature as the mark of dependability, economy and quality in motor transportation. It originated
in Durant’s imagination when, as a world traveler in 1908, he saw the pattern marching off into infinity as a design on wallpaper in a French hotel. He tore off a piece of the wallpaper and kept it to show friends 
with the thought that it would make a good nameplate for a car.”

This is now the very logo that marks all Chevrolet vehicles around the globe.